Struggling to find the right Makeup UGC creators in India for your next Instagram campaign? Manually vetting creators is time-consuming and often unreliable. That's why we've done the work for you. We analyzed 630 Makeup UGC creators in India on Instagram and ranked them by follower count, audience demographics, engagement rate, average likes, brand collaboration history, and more.

Explore the top 20 Makeup UGC creators in India on Instagram, each with an audience primarily based in India. Use custom search and advanced filters to find creators who match your brand's exact objectives.

Top Makeup Creators in India

1. Soma Roy

Soma Roy anchors her content in the intersection of scientific expertise and aesthetic refinement, leveraging her background as a microbiologist to provide credible, ingredient-focused skincare deep dives. Her visual style centers on polished, high-end lifestyle vignettes that highlight product texture and application. These qualities make her an ideal partner for luxury beauty, K-beauty, and fine fragrance brands seeking to communicate technical efficacy through sophisticated, aspirational storytelling.
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Followers / Subscribers 131.9k
Eng Rate 0.37%
Avg. Views 96.0k
Audience Authenticity 75%

Brand Collaboration

Brick Brown

@brickbrownofficial

Davines India

@davinesindiaofficial

House Of Makeup

@houseofmakeupofficial

Isak Fragrances

@isakfragrances

Karatcart | House of Jewels

@karatcart

Purplle.com

@letspurplle

Recode Studiosยฎ๏ธ

@loverecode

LuxaDermeยฎ India

@luxaderme.in

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Delhi Bangalore Kolkata

By Age

13-1710.0%
18-2430.0%
25-3435.0%
35-4415.0%
45+10.0%

2. RARA

Rara distinguishes her content through a polished, professional aesthetic that elevates consumer products into high-end visual showcases. Her approach relies on clean lighting and precise framing, ensuring each review feels like a deliberate, curated product demonstration rather than a casual post. She is an ideal partner for fashion accessory and beauty brands seeking sophisticated, broadcast-quality assets that maintain a trustworthy and grounded tone.
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Followers / Subscribers 168.6k
Eng Rate 0.03%
Avg. Views 4.9k
Audience Authenticity 75%

Brand Collaboration

Anekaant Fashion Accessories

@anekaant

Parul Garg Beauty

@parulgargbeauty

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Delhi Bangalore Chennai Kolkata

By Age

13-1710.0%
18-2425.0%
25-3435.0%
35-4420.0%
45+10.0%

3. RiyaTarini2000

RiyaTarini2000 specializes in high-fidelity beauty content, utilizing precise product close-ups and polished application demonstrations to elevate brand narratives. Her visual approach prioritizes clean, well-lit aesthetics that highlight texture and product performance, making her an ideal partner for skincare and cosmetic brands. She excels at translating complex beauty routines into digestible, promotional-ready reels that maintain a professional, trustworthy feel for diverse beauty campaigns.
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Followers / Subscribers 10.9k
Eng Rate 5.37%
Avg. Views 37.2k
Audience Authenticity 0%

Brand Collaboration

Springh2O

@springh2o_official

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

Followers / Subscribers 57.9k
Eng Rate 1.72%
Avg. Views 154.5k
Audience Authenticity 0%

Brand Collaboration

BELLAVITA | Luxury Perfumes

@bellavita.official

Just Herbs

@justherbsindia

Typsy Beauty

@typsybeauty

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

Followers / Subscribers 215.4k
Eng Rate 3.50%
Avg. Views 103.9k
Audience Authenticity 75%

Brand Collaboration

Amazon Fashion India

@amazonfashionin

Biotique

@biotique_world

CleanAndClearIN

@cleanandclearin

Closeup India

@closeupindia

Conscious Chemistยฎ | Intelligent Beauty

@consciouschemistindia

Fastrack

@fastrackworld

Joy Skincare

@joy_beautifulbynature

Kimirica

@kimirica.shop

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Chandigarh Delhi

By Age

13-1710.0%
18-2440.0%
25-3430.0%
35-4415.0%
45+5.0%
Anshika specializes in transforming standard product placements into high-end aesthetic experiences through refined editorial visuals and polished art direction. Her content focuses on elevated lifestyle storytelling, prioritizing sophisticated framing and high-quality production value over simple reviews. This sharp, visual-first approach makes her an ideal partner for luxury fashion, premium beauty, and boutique lifestyle brands looking to build a cohesive, aspirational brand image across their digital platforms.
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Followers / Subscribers 191.5k
Eng Rate 2.44%
Avg. Views 123.6k
Audience Authenticity 75%

Brand Collaboration

Aadews

@aadews__

AcneStar

@acnestar_

Blue Tea

@blueteaindia

Bonjour

@bonjour_socks

Cannavedic

@cannavedic.in

defencebakeryest1962

@defencebakeryest1962

everteen

@everteen_wd

Guduchi Ayurveda

@guduchiayurveda

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

New Delhi Hyderabad

By Age

13-1710.0%
18-2430.0%
25-3440.0%
35-4415.0%
45+5.0%

7. Taniya Atmaramani

Taniya Atmaramani crafts content centered on effortless elegance, blending high-end fashion styling with an approachable, lived-in aesthetic. Her visuals highlight the tactile details of garment silhouettes and everyday lifestyle transitions, prioritizing clean compositions that feel both aspirational and authentic. She is a natural fit for ethnic wear, contemporary clothing, and eyewear brands looking to showcase product versatility through a sophisticated, trend-conscious lens.
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Followers / Subscribers 111.5k
Eng Rate 2.39%
Avg. Views 177.0k
Audience Authenticity 75%

Brand Collaboration

AKASHI CLOTHING

@akashi.clothing

Aqualens

@aqualens.in

Aurelia

@aurelia_womenswear

Baisa Crafts | Suits and Kurta sets

@baisacrafts

Birdhouse

@birdhouse.life

Fabindia

@fabindiaofficial

Fable Street โ€” Western Wear Brand

@fable.street

Fashion Floor India

@fashionfloorindia

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Nagpur

By Age

13-1710.0%
18-2430.0%
25-3440.0%
35-4415.0%
45+5.0%

8. Arshiya | Makeup & Fashion

Arshiya elevates beauty and fashion content through polished, high-definition tutorials and detailed product demonstrations that prioritize educational value. Her background as a live creator translates into authentic, conversational delivery that clearly communicates product benefits and application techniques. She is an ideal partner for makeup, skincare, and accessory brands seeking reliable, demonstration-heavy content that bridges the gap between expert advice and relatable, everyday consumer style.
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Followers / Subscribers 120.1k
Eng Rate 1.70%
Avg. Views 179.6k
Audience Authenticity 0%

Brand Collaboration

Amazon Fashion India

@amazonfashionin

Auric Beauty | #BeautySimplified

@auricbeautyindia

Bioderma India

@biodermaindia

Charmacy Milano

@charmacymilano

Coral Haze

@coralhazeofficial

FEATHERS CLOSETโ„ข

@feathers_closet

GKHair India

@gkhairindia

Gubb

@gubb_world

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

Followers / Subscribers 100.5k
Eng Rate 1.37%
Avg. Views 53.3k
Audience Authenticity 75%

Brand Collaboration

Alan Truman

@alantrumanofficial

Bummer

@bummer.in

Infantso India

@infantso.baby

Kushals Fashion Jewellery

@kushalsfashionjewellery

LACELY

@lacely.in

Nasher Miles

@nasher_miles

AUTUMN SUMMER

@shop.autumnsummer.in

The Souled Store

@thesouledstore

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Delhi Bangalore

By Age

13-1710.0%
18-2425.0%
25-3435.0%
35-4420.0%
45+10.0%

10. Harshita Pandey ๐Ÿค | Kolkata

Harshita Pandey brings a polished, high-energy aesthetic to lifestyle content, blending seamless transitions with vibrant, rhythmic editing. Her work captures a sense of genuine enthusiasm that translates well into snackable entertainment, making her a natural fit for consumer packaged goods and beauty brands. She excels at integrating product placement into everyday activities, which serves food, travel, and personal care brands looking for relatable, high-quality promotional assets.
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Followers / Subscribers 122.6k
Eng Rate 0.92%
Avg. Views 54.2k
Audience Authenticity 65%

Brand Collaboration

AQUATICA : WATERPARK RESORT BANQUET

@aquaticakolkata

Hair & Care

@hairandcareofficial

Inaaya Jaipur

@inaayajaipur

Knorr India

@knorr_india

Lakmฤ“ Salon

@lakmesalon

Miniso India

@minisoindia

NAARIY

@naariyofficial

Natureโ€™s Essence

@naturesessenceofficial

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Kolkata

By Age

13-1710.0%
18-2430.0%
25-3435.0%
35-4415.0%
45+10.0%

11. Hema Gulati | Lifestyle Content Creator

Hema Gulati crafts sophisticated content centered on navigating life and professional transitions after forty. Her aesthetic leans toward refined, polished living, emphasizing etiquette and self-assured beauty rituals. By blending corporate discipline with relatable motherhood, she maintains a mature and aspirational tone. She is an ideal partner for skincare, luxury beauty, and wellness brands looking to connect with a demographic that values elegance and purposeful aging.
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Followers / Subscribers 119.1k
Eng Rate 0.82%
Avg. Views 49.0k
Audience Authenticity 75%

Brand Collaboration

Keo Karpin

@keokarpinindia

Skinfinity Derma | Skin, Hair & Laser Clinic

@skinfinityderma

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Delhi Gurgaon

By Age

13-1710.0%
18-2425.0%
25-3435.0%
35-4420.0%
45+10.0%
Followers / Subscribers 113.4k
Eng Rate 0.69%
Avg. Views 101.6k
Audience Authenticity 65%

Brand Collaboration

Barbeque Nation

@barbequenation

BlendLifeยฎ

@blendlife.in

Carlingtonยฎ

@carlington_india

Cornitos Snacks

@cornitos

CoversCart

@coverscart

Divine Casa

@divinecasaindia

ESTELE (since 1989)

@estele.co

Frameskraft

@frameskraftindia

Audience by Gender

Male 40% · Female 55%

Audience Demographics

By City

Delhi Gurgaon Noida

By Age

13-1710.0%
18-2425.0%
25-3435.0%
35-4420.0%
45+10.0%
Followers / Subscribers 112.5k
Eng Rate 0.60%
Avg. Views 92.6k
Audience Authenticity 0%

Brand Collaboration

Desi Colour

@desicolour

hellenergy_india

@hellenergy_india

MyFitness & Pro.Fitness

@myfitness

NOTYETbyus_clothing

@notyetbyus

Audience by Gender

Male 0% · Female 0%

Audience Demographics

By City

No primary city data yet.

By Age

14. Mona - Makeup Artist&Youtuber

Mogana Gnanasekaran bridges the gap between professional artistry and accessible education, utilizing her expertise as a makeup artist to deliver highly technical yet relatable beauty content. Her style focuses on clear, step-by-step tutorials that prioritize precision and skill-based storytelling. She is an ideal partner for skincare and color cosmetic brands seeking authoritative, high-quality demonstrations that build consumer trust through visible results and professional technique.
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Followers / Subscribers 171.7k
Eng Rate 0.47%
Avg. Views 45.8k
Audience Authenticity 75%

Brand Collaboration

Pondโ€™s India

@pondsindia

spinzindia

@spinzindia

Audience by Gender

Male 30% · Female 65%

Audience Demographics

By City

Chennai Mumbai Bangalore

By Age

13-1710.0%
18-2430.0%
25-3435.0%
35-4415.0%
45+10.0%

15. Dr. Tuba S. Mullaji | UGC ๐Ÿ’“

Dr. Tuba S. Mullaji brings a distinctively polished, editorial aesthetic to UGC, focusing on meticulous composition and soft, aspirational lighting that elevates everyday products. Her content prioritizes visual harmony and tactile detail, creating an elegant presentation for items like handmade accessories and skincare. She is an ideal partner for beauty, lifestyle, and premium craft brands seeking high-end imagery that maintains a genuine, approachable feel.
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Followers / Subscribers 114.5k
Eng Rate 0.41%
Avg. Views 23.1k
Audience Authenticity 70%

Brand Collaboration

Bohemian Alley โœจยฎ๏ธ| Handmade Fabric Journals & Bags

@bohemianalley

CAMEL FLASKS

@camelflasks

DHC Beauty India

@dhcbeautyindia

Iberia Skinbrands India

@iberiaskinbrandsindia

Ishque Jewellery

@ishque_jewellery

Juice Cosmetics

@juicecosmetics

Kkatha

@kkathaaccessories

Kuvings India

@kuvingsindiaofficial

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai

By Age

13-1710.0%
18-2430.0%
25-3440.0%
35-4415.0%
45+5.0%
Followers / Subscribers 46.2k
Eng Rate 0.06%
Avg. Views 11.6k
Audience Authenticity 70%

Brand Collaboration

M O L E D R O ยฎ

@mymoledro

Perenne ยฎ

@perennecosmetics

Audience by Gender

Male 30% · Female 65%

Audience Demographics

By City

New Delhi Ashok Vihar

By Age

13-1710.0%
18-2425.0%
25-3435.0%
35-4420.0%
45+10.0%

17. Priyanka Ahuja

Priyanka Ahuja translates professional makeup artistry into highly technical, educational tutorials that break down complex techniques for the everyday viewer. By pairing precise application demonstrations with clear, instructional narration, she establishes immediate authority over the products she features. This blend of expertise and utility makes her an ideal partner for color cosmetics, skincare, and beauty tool brands seeking content that educates while it converts.
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Followers / Subscribers 36.4k
Eng Rate 8.22%
Avg. Views 167.7k
Audience Authenticity 75%

Brand Collaboration

Coloressence

@coloressenceofficial

DIAM BEAUTY

@diambeauty

Hilary Rhoda Cosmetics

@hilaryrhodacosmetic

KIRO

@kirobeauty

๐—ข๐—Ÿ๐—˜๐—ก๐—ฆ ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ

@olens.india

Simply Nam

@simplynam.beauty

The Skin Diet Company

@theskindietcompany

Typsy Beauty

@typsybeauty

Audience by Gender

Male 30% · Female 65%

Audience Demographics

By City

New Delhi

By Age

13-1710.0%
18-2430.0%
25-3440.0%
35-4415.0%
45+5.0%

18. Riddhi | Beauty| Fashion| UGC Creator | Travel

Riddhi crafts refined beauty and fashion content that prioritizes clean, minimalist aesthetics and clear product demonstration. Her visual approach focuses on high-quality lighting and professional product placement that elevates everyday routines into aspirational moments. Given her portfolio with diverse lifestyle and wellness brands, she is a natural fit for beauty, fashion, and travel companies seeking polished, editorial-style assets that maintain an approachable and authentic feel.
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Followers / Subscribers 10.3k
Eng Rate 0.81%
Avg. Views 5.7k
Audience Authenticity 75%

Brand Collaboration

Aroma Treasures India

@aroma_treasures

Bajaj Almond Drops

@bajajalmonddrops

Brown Living Official

@brownlivingindia

Healthy Mithai Co.

@healthymithaico

Kapils Salon

@kapilssalon

Luyk.in

@luyk_official

Maniarr's

@maniarrs

Notty Nuts

@nottynutsindia

Audience by Gender

Male 30% · Female 60%

Audience Demographics

By City

Mumbai Thane Navi Mumbai

By Age

13-1710.0%
18-2430.0%
25-3435.0%
35-4415.0%
45+10.0%

19. ๐— ๐—ฎ๐—ถ๐˜๐—ฟ๐—ถ ๐—ง๐—ต๐—ฎ๐—ธ๐—ธ๐—ฎ๐—ฟ | ๐—•๐—ฒ๐—ฎ๐˜‚๐˜๐˜† ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ผ๐—ฟ | ๐—œ๐—ป๐—ฑ๐—ถ๐—ฎ

Maitri Thakkar specializes in highly polished beauty tutorials and product breakdowns that leverage her professional background in social media marketing. Her content prioritizes clear, instructional storytelling and precise application techniques, making complex product benefits easy to digest. She is an ideal partner for skincare and color cosmetic brands seeking educational, high-quality deliverables that maintain a professional aesthetic while staying accessible for a beauty-conscious audience.
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Followers / Subscribers 31.5k
Eng Rate 0.33%
Avg. Views 6.7k
Audience Authenticity 70%

Brand Collaboration

Alan Truman

@alantrumanofficial

Auric Beauty | #BeautySimplified

@auricbeautyindia

Benefit Cosmetics India

@benefitindia

Clinique India Market

@clinique_in

DHC Beauty India

@dhcbeautyindia

Dr Sheths

@drsheths

ETUDE India

@etudeindia

Just Herbs

@justherbsindia

Audience by Gender

Male 30% · Female 65%

Audience Demographics

By City

Mumbai Delhi Bangalore Hyderabad Chennai

By Age

13-1710.0%
18-2430.0%
25-3440.0%
35-4415.0%
45+5.0%

20. โœจkritiโœจ

Kriti specializes in polished, aesthetic-driven product showcases that emphasize the sensory experience of skincare and haircare routines. Her content leans into soft, feminine visuals and clear, step-by-step application shots that highlight product texture and quality. This clean, instructional style makes her an ideal partner for beauty and personal care brands looking for high-quality, relatable visuals that effectively demonstrate product benefits to a routine-focused audience.
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Followers / Subscribers 21.9k
Eng Rate 1.41%
Avg. Views 13.7k
Audience Authenticity 75%

Brand Collaboration

Aegte - Hair & Skin Luxury

@aegteofficial

Ashba Botanics

@ashbabotanics

Carlton London Beauty | British Elegance

@carltonlondonbeauty

Dazller Cosmetics Official

@dazllercosmetics

HIRA

@hira.fragrances

Iba

@ibacosmetics

Kaya

@kayaskinclinics

Mattlook Cosmetics

@mattlookcosmetic

Audience by Gender

Male 25% · Female 70%

Audience Demographics

By City

Mumbai Delhi Bangalore

By Age

13-1710.0%
18-2440.0%
25-3430.0%
35-4415.0%
45+5.0%

Conclusion

Makeup creators in India shape trends, influence consumer choices, and drive real engagement at scale. Their authentic connection with local and global audiences makes them vital partners for brands looking to elevate their presence.

Collaborating with these creators gives brands increased visibility, credibility, and access to an engaged community that trusts their opinions โ€” whether the goal is launching a new product, boosting sign-ups, or shifting consumer perception.

Vidzy, as a leading UGC agency, helps brands connect with the most influential and authentic creators to produce engaging content that truly resonates with their audience and drives remarkable results.

Want to accelerate your brand's reach through trusted voices? Let's team up and turn the right creator partnerships into real results.

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