Objective
All-Weather Skin Protection: Position Caudalie as a versatile skincare solution that provides effective protection and nourishment for all skin types, regardless of the weather conditions.
Glass-Like Glow in Any Weather: Promote Caudalie's ability to help achieve and maintain a healthy, radiant, and "glass-like" glow, even in extreme weather conditions, by providing long-lasting hydration, moisturization, and protection for the skin.
Strategy
Caudalie aims to share engaging content by showcasing their diverse range of products in various scenarios, such as:
- Using sunscreen for a day at the beach
- Applying serum for a glass-like finish
By doing so, Caudalie seeks to reach a wider and more diverse audience by partnering with different types of creators, including:
- Lifestyle influencers
- Beauty experts
- Adventure seekers
- Wellness enthusiasts
Through this strategy, Caudalie hopes to demonstrate the versatility and effectiveness of their products in different conditions, while also resonating with a broader range of consumers.
Campaign Deliverables
1M
Target Audience Reached
10
Content Creators