Objective
Celebrate 70 Years of Excellence in Natural Skincare: Highlight Clarins' seven decades of expertise in developing high-quality, all-natural skincare products that have stood the test of time, emphasizing the brand's commitment to innovation, sustainability, and customer well-being.
Showcase Customer Trust and Loyalty: Demonstrate how Clarins has earned and maintained customer trust over 70 years, showcasing testimonials, success stories, and loyalty metrics to reinforce the brand's reputation for delivering effective, premium skincare solutions that customers swear by.
Strategy
Influencer-Led UGC Campaign for Credibility and Trust: Partner with trusted skin care creators who have built a reputation for honest, unbiased reviews to showcase Clarins' products. By leveraging their influence, establish credibility and trust among their audience, highlighting the benefits of Clarins' hydrating products and showcasing how they keep customers hydrated for an extended period.
Highlighting Double Hydration Benefits through Authentic Storytelling: Collaborate with skin care creators to develop engaging UGC content (videos, reviews, tutorials) showcasing Clarins' unique double hydration feature, emphasizing how it provides long-lasting hydration. Using Instagram to reach over 2 lakh people, driving views, engagement, and conversions.
Campaign Results
200K
Target Audience Reached
50k
Average Views/ Creator
4
Content Creators