Objective
To promote the Drunk Elephant’s skincare range highlighting it’s USP and benefits.
The goal was to enhance product visibility and drive product sales.
Strategy
Strategic promotion of all products integrating them in the daily skincare routine of the creators
Curated conceptual content highlighting the usage of the skincare products.
Crafted concepts like “GRWM” and “product review” to gain maximum traction
Campaign Deliverables
15
DAYS Campaign
20
videos
4.9M
Total Views Achieved