Objective
Expand Reach, Amplify Brand: Promote Goodlife Fitness' gym by reaching a wider audience across different age groups through user-based video marketing.
Empower Audience with Expert Guidance: Engage with well-known persons to deliver credible fitness tips and guidance and their professional expertise, making Goodlife Fitness a trusted fitness community that motivates people to lead a healthy lifestyle.
Strategy
1. Collaboration with Thought Leaders and Inspiration:
- Work with a group of influential fitness professionals every week on Fridays.
- Encourage a healthy way of life by persuading this fitness enthusiast to tell Goodlife Fitness about their personal fitness journey and progress.
2. Developing and Engaging with Content:
- Encourage key opinion leaders to create engaging content, such as workout tips and success stories.
- Showcase how Goodlife Fitness helps individuals progress in their fitness journeys.
- Foster a supportive community and drive brand awareness through social media engagement.
3. Optimal Brand Worth:
- Improve the brand's aspirational value that comes from associating with professional fitness personalities.
- Promote the community aspect of Goodlife Fitness, illustrating it as an attractive and energizing space for future members.
Campaign Results
1 M
Target Audience Reached
8
Content Creators