Objective
Justify Brand Name and Showcase Unique Style: Demonstrate the essence of the "Not So Boring" brand by showcasing a diverse range of clothing styles that appeal to Gen Z's desire for individuality and self-expression, highlighting the variety of options to prevent boredom.
Increase Brand Reach and Awareness among Wider Audience: Expand the brand's online presence and reach a broader audience, particularly Gen Z (18-24 years old), through engaging content and strategic marketing efforts, aiming to increase brand recognition, website traffic, and sales.
Strategy
Partner with fashion influencers to create engaging User-Generated Content (UGC) videos showcasing Not So Boring's unique t-shirts and hoodies. Influencers will highlight the brand's versatility, showcasing how the products can be styled across various weather conditions and seasons, emphasizing the "hell lots of options" available for Gen Z.
Highlighting Year-Round Variety and Differentiation: Position Not So Boring as a brand that defies seasonal limitations, offering cool designs 365 days a year, regardless of weather or season. Through influencer content, showcase the brand's diverse product range, emphasizing the variety of options and styles available, setting Not So Boring apart from competitors and solidifying its unique selling proposition (USP).
Campaign Results
200K
Target Audience Reached
25k
Average Views/ Creator
8
Content Creators