Objective
Increase Brand Awareness and Reach: Expand Simihaze Beauty's online presence and reach a wider audience through User-Generated Content (UGC), targeting a minimum of 500,000 unique users.
Position SIMIHAZE Products as Skin-Friendly and Cruelty-Free: Effectively communicate the brand's unique selling points (USPs) through influencer partnerships, highlighting SIMIHAZE Beauty products as gentle, effective, and cruelty-free, resulting in a 20% increase in sales and a 30% boost in website traffic.
Strategy
Influencer Partnerships and GRWM Content Creation: Partner with skincare creators and influencers to develop "Get Ready With Me" (GRWM) content featuring Simihaze Beauty products. Collaborators will showcase the benefits, pros, and unique selling points (USPs) of the products, highlighting their cruelty-free and chemical-free formulations.
2.Authentic Storytelling and Product Showcase: Partner with UGC creators to share their genuine experiences with Simihaze Beauty products, emphasizing the benefits of using natural, sustainable, and cruelty-free skincare. This approach fosters trust and credibility among the target audience, driving engagement and conversions.
Campaign Results
500K
Target Audience Reached
50k
Average Views/ Creator
10
Content Creators