Objective
Normalize and Celebrate Sweat: Challenge conventional perceptions of sweating by normalizing it as a natural and healthy part of exercise, and boost women's confidence to feel unashamed while working out. Inspire Women to Own Their Fitness: Inspire more women to engage in physical activity by removing barriers related to self-consciousness about sweating, and promote Sweaty Betty's activewear as a key component of a positive fitness experience.
Strategy
Influencer Partnerships: Collaborate with content creators to showcase Sweaty Betty's comfort and performance by having them wear the activewear during various physical activities (e.g., tennis, running) and share their experiences with their followers.
Sweat-Tested" Content: Making content creators to produce "get ready with me" gym content featuring Sweaty Betty, highlighting the activewear's sweat-absorbing capabilities, comfort, and confidence-boosting benefits during intense workouts
Campaign Deliverables
400k
Target Audience Reached
50k
Average Views/ Creator
8
Creators