Objective
The campaign aimed to help consumers understand that Tim Hortons completed 60 years of legacy due to its consistent exceptional taste, the trust people have in Tim, and why Tim is highly regarded in the coffee industry.
Strategy
The strategy Tim used involved inviting creators and key players to their shops, where they shared stories of coming with their dads during practice days and enjoying coffee at Tim Hortons. They expressed their love for the taste, which kept them coming back repeatedly, thus connecting emotionally and nostalgically with consumers.
Campaign Results
50k
Average Views
200k
Target Audience Reached
4
Content Creators