Objective
Taste Superiority : Picture Walkers Wafers as the tastiest wafers in the market, surpassing all other normal wafers, through engaging content and product experiences crafted by a diverse range of creators.
Mass Appeal and Preference: Reach a wider audience across various demographics and interests, bringing creators' influence to position Walkers Wafers as the people's favorite snack, driving brand loyalty and advocacy.
Strategy
Entertaining Content Creation: Partner with entertainment category creators to produce humorous and engaging content (e.g., treasure hunt-themed videos) that showcases Walkers Wafers in a unique and captivating way, ensuring viewers remain invested and interested.
Design a treasure hunt-style campaign where viewers can participate by purchasing Walkers Wafers, with a chance to win a significant cash prize (100k) by finding heart-shaped wafers, thereby driving sales, increasing brand engagement, and encouraging audience participation.
Campaign Deliverables
600k
Target Audience Reached
7
Content Creators