Objective
Their primary aim was to increase brand visibility and encourage positive brand resonance.
To showcase and promote the multiple usage, benefits and USP of the products.
Strategy
The influencers curated quality content by creating different makeup looks using the products from the makeup range of Wet N Wild.
The products were showcased as versatile with multiple uses in the daily makeup routine, like their lip and cheek tint and serum foundation with light coverage to go with everyday makeup look.
Campaign videos were utilised in PPC campaigns to garner targeted traction.
Campaign Deliverables
30
Video Delivered
1.1M
Total Views Achieved
1
Month Campaign