Yamaha UGC campaign: Awareness for Latest Range of Audio Products

Objective -

Mass Awareness Of Their Latest Range Of Audio Products

Yamaha launched premium TWS collection in the Indian market with listening care feature.

Our Strategy -

We structured a campaign into a set of 40 videos each highlighting different features of different audio products from the new range. We onboarded fitness, personality coaches, luxury and lifestyle creators to showcase real time use case of the products. One of the video Ads got them 25 Lac+ in sales.

Content Creation Performance Ads

Campaign Deliverables –

5X

Engagement Growth

20+

Content Creators

30%

Increase in ROAS